About Viridian

A Tremendous Growth Story

Winner of 2012 Direct Selling Association ETHOS Rising Star Award. Click here.


Viridian Founder & CEO Michael Fallquist named Ernst and Young Entrepreneur of the Year Award in the Cleantech category in New York. Click here.


Crius Energy, formed in 2012, is the parent company of a family of best-in-class energy brands. Click here.

Power with Purpose

Viridian was founded in March 2009 with a unique and inspiring value proposition: Change the way customers see green energy and, by extension, change the industry itself. In just a few short years, we became an industry leader and an agent for change. We’ve shown that green energy doesn't have to cost more, and we think everyone deserves more and better choices. So we are proud to offer our customers a full portfolio of responsible energy options: electricity from renewable sources, natural gas that mitigates emissions through carbon offsets and affordable solar power for homes.

Today, Viridian is a robust, highly respected energy company with hundreds of thousands of residential and commercial customers, an ever-growing network of enthusiastic, empowered Independent Associates who represent our products with passion and a plan for local and global outreach that hits gratifying milestones each year.

We're growing by leaps and bounds, but we're in it for the long haul—and the world is taking notice. In June 2012, the Direct Selling Association recognized Viridian with the ETHOS Rising Star Award, given to an up-and-coming company in the direct selling industry that best demonstrates a consistent and continued pattern of growth as well as a well-rounded business strategy.

Also in 2012, Viridian's founder and CEO, Michael Fallquist, was chosen as one of the nation's best and brightest entrepreneurs to be honored as a regional Ernst & Young Entrepreneur of the Year.

And in the fall of 2012 Viridian was proud to become part of the Crius Energy family of brands. With pioneering brand strategies and a proven track record of energy operations, Crius is an industry leader at the forefront of energy innovation, and provides a robust backbone for Viridian's continued growth. The best-in-class brands that comprise Crius Energy serve more than half a million customers. Viridian's Founder and CEO Michael Fallquist is also CEO of Crius, and his commitment to the Viridian brand is unwavering and complete.

It's all about seeing an opportunity and rising to meet it with power and vision. Starting in 2009 with a game-changing mission, a handful of Associates and a first-year revenue of $2 million, Viridian stayed true to its green values and direct selling model and saw its revenue rise to $205 million by 2011. We value our Associates and take great pride in the financial success enjoyed by many. Most of all, we value each and every one of our customers, who are our driving force as we continue on our path of growth and positive change.

Together, our individual choices are having a profound collective impact on families, businesses, communities, our nation’s economy and the planet. It's a story we can all play a part in, starting with one simple choice. What could be more gratifying than that?